Friday, August 29, 2014

Google tests don't use bold words in search results

Here's how you can enable the experiment:

  • Go to and load your browser's developer console:
    • Google Chrome: Tools, Developer Tools
    • Mozilla Firefox: Web Developer, Web Console
    • Internet Explorer: Developer Tools (F12), Console
  • Copy and paste the following code:
    document.cookie="NID=67=i2RbXqQioELeue3lIi_FHvJ6qPAFOLIdP9EZd_KJZLCgWZNPSflvbFqepTdCXWW7P00W59AB-Dj8Ng7-yr2rRgY4C7ni8djAt-eWGotPzOILh9llA3Vio49zHqVVO1l6; path=/;";document.cookie="PREF=; path=/;";window.location.reload();
  • Press Enter and you'll see the experiment.

If doesn't work, try this other method:

  • Open Chrome and install this extension.
  • Go to and select "Edit Cookies" option on the context menu:
  • Find a cookie named NID and replace the value with this cookie value:
  • Click "Submit cookie changes" and refresh the page.


  1. What does it mean if they don't use bold?

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